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A business plan is a written document that outlines the goals, strategies, and financial projections of a business. It serves as a roadmap for the business and provides a comprehensive overview of its purpose, target market, operations, and financial viability for stakeholders, specially investors.
The following template is designed to cover the main workstreams of a digital product type of venture, so please adjust the dimensions you need based on the previous research and definition.
Business plan draft
Resolve the following questions before building your pitch to ensure everything is under control and anticipate to investor’s questions.
1. Vision & Mission
- What does [your business] do? Are you selling products, services, information or a combination?
- Where does this happen? Will you conduct business online, in-store, via mobile means or in a specific location or environment?
- Who does [your business] benefit? Who is your target market and ideal customer for your concept?
- Why would potential customers care? What would make your ideal customers take notice of your business?
- How does [your products and/or services] outshine the competition? What your value proposition that would make customers choose you over a competitor?
2. Value Proposition
Detail your offer(s), which are the products and/or services you plan to sell. Include a value proposition for each, which is a statement of how your product or service solves a problem for target customers.
- Value proposition #1:
- Value proposition #2:
- Value proposition #3:
3. Target Audience
Describe your ideal customer of persona and explore a potential broader audience for your products and/or services regarding their needs.
4. Revenue Streams, Sales Channels and Marketing
Using the lists below, select the revenue streams that your business will use to make money and the sales channels and marketing vehicles that will connect you to customers.
General checklist:
[Justify…]
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Direct sales channels:
Other income channels:
Marketing and Ads:
5. Structure, Suppliers and Operations
- Business structure: [Sole Proprietorship, Limited-liability Company, Partnership, Corporation, etc.]
- Permits: [Required city, county and state permits to operate.]
- Education or certifications: [Required licenses, certifications or education to operate.]
- Roles and responsibilities: [Owner, partner and staff roles and tasks.]
- Standard operating procedures (SOPs): [Overview of day-to-day operational plans.]
- Supply chain: [Raw good or resale/wholesale product suppliers and ordering processes.]
6. Financial Forecasts
Cost Forecast:
Business Need | Startup Cost | Ongoing Cost |
Business organization | $ | $ |
Permits/certifications | $ | $ |
Retail or mobile POS system | $ | $ |
E-commerce website | $ | $ |
Utilities costs | $ | $ |
Mobile sales, market and fair booths | $ | $ |
Production/office equipment | $ | $ |
Cost of goods (projected) | $ | $ |
Merchandising | $ | $ |
Online and social media advertising | $ | $ |
Others | ||
… |
Gross Profit Projections:
Product or Service | Price | Units | (Cost) | Gross Profit |
$ | ($ ) | $ | ||
$ | ($ ) | $ | ||
$ | ($ ) | $ | ||
$ | ($ ) | $ | ||
$ | ($ ) | $ |