Discovery

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Talking to customers eats culture and strategy

Stakeholders, including product owners, champions, and potential users, play a crucial role in providing the most valuable insights into the product problem-space. Their input is particularly essential during the initial phases of product development, as they can offer diverse perspectives and identify potential issues and opportunities. By engaging with these stakeholders early on, teams can better understand user needs, refine their ideas, and ensure that the product aligns with market demands.

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Learn more about how to use this module

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All your research knowledge in-a-box

Everything in discovery ends with insights which are the key raw material to both correctly frame the problem and generating good solution scenarios. Since there are multiple sources of insights, we must limit how many we collect and prioritize to put them into practice transforming them into actionable ideas. These sources that includes mentioned interviews, benchmarks, guerrilla research, or statistical research will help unlocking new solutions that will improve the product and business.

Interviews

Interviewed	Tags	Interviewer	Status	Date
🙆‍♂️ Tad Harrison	Stakeholder	Henry Wang	Planned	August 14, 2024
👩‍🦰 Dianne Boyer	Discovery	Shannon	Planned	August 31, 2024
👱‍♀️ Faith Allison	Bugs	Vicky	In progress	August 5, 2024
🏄‍♀️ Susanna Oconnell	Stakeholder	mmorera	In progress	August 26, 2024

Feedback

Competitors benchmark

Name	Status	Key features	Price	Strenggth	Last edited
💬 Bookly	Active	Track reading time, set goals, generate infographics, reading statistics	<5$/month	Offers detailed tracking and statistics to enhance reading productivity	Sep 14, 2024 4:04 PM
📝 Bookshelf	Active	Reading companion, goal setting, track what you read, reading quizzes	Freemium	Provides tools for tracking reading progress and engaging with content through quizzes	Sep 14, 2024 4:04 PM
BookLikes	Active	Social platform, blogging, personalized bookshelves	Freemium	Combines reading tracking with social blogging capabilities	Sep 14, 2024 4:04 PM
👋 Goodreads	Active	Social networking for readers, book reviews, recommendations, reading lists	Freemium	Largest community of readers, integration with major book retailers	Sep 14, 2024 4:04 PM
Stack.app	Active	Digital book stacking, explore user-created stacks, track reading	<5$/month	Allows users to create and share their book collections and explore others'	Sep 14, 2024 4:04 PM
Bookicious	Active	Curated book collections, focused on specific themes like startups and design	>5$/month	Offers specialized collections for professional development and hobbies	Sep 14, 2024 4:04 PM
BookBrowse	Active	Reviews, recommendations, quizzes, book clubs	Freemium	Provides a curated reading experience with editorial insights	Sep 14, 2024 4:04 PM
📝 Readwise	Active	Highlight synchronization, daily review of notes, integrates with popular reading apps and platforms	>5$/month	Focuses on revisiting and leveraging book highlights and notes	Sep 14, 2024 4:04 PM
Fable	Active	Social reading, online book clubs, curated reading lists	Freemium	Promotes community reading experiences and discussions	Sep 14, 2024 4:04 PM
Readow	Active	AI-driven book recommendations, reading list management	<5$/month	Utilizes artificial intelligence for unbiased book recommendations	Sep 14, 2024 4:04 PM

Insights

Name	Tags	Status
👋 UK Market Overview: The market for books and e-books in the UK was estimated to be worth £1.6 billion in 2022. The market is expected to experience slow but steady growth through 2027. During the pandemic, there was a spike in digital book consumption, but the sector has struggled to maintain that momentum as the world has transitioned back to normalcy (Mintel Store).	Market data/trend	Active
Inflation and Consumer Spending: Consumer spending power is currently under pressure due to inflation, which is a significant concern for the industry. The rise in digital consumption has not fully compensated for the overall decline in physical book sales (Mintel Store).	Consumer behaviour	Active
🧩 Social Media Influence: Platforms like TikTok have become increasingly influential in the book industry, especially among younger demographics. This has led to novel marketing strategies, such as virtual book clubs and social media-driven book promotions (Mintel Store).	Consumer behaviour	Active
💬 Shift to Digital Formats: There has been a significant shift towards eBooks and audiobooks, with over half of consumers having active subscriptions. This trend is partly due to the convenience and accessibility of digital formats. The Amazon Kindle remains a popular device, particularly among older consumers (Mintel).	Consumer behaviour	Active
Technology and Innovation: There are significant developments in technology within the book industry, including the integration of augmented reality (AR) and the potential use of NFTs for distributing books. Spotify and other platforms are also expanding their audiobook offerings, indicating a growing market for spoken content (Mintel Store).	Techn-pool	Active
Growth Opportunities: The book industry is poised to harness new technologies and adapt to changing consumer behaviors. Opportunities in AR/VR, AI-narrated audiobooks, and digital platforms are seen as potential growth areas. The industry is also exploring more sustainable and ethical publishing practices to appeal to a broader audience (Mintel Store).	Market data/trend	Active
High Street and Online Retail: Waterstones has extended its high street domination through strategic acquisitions such as Blackwell’s. Meanwhile, online giants like Amazon continue to dominate book sales, both online and in-store (Mintel Store).	Market data/trend	Active

📊

Advanced discovery insights with analytics

Generate more powerful insights with Notion native charts getting a broad overview of how discovery tasks and general insights are performing compared to delivery metrics, or inspect advanced classifications based on database properties.

Interviews

Feedback

Benchmark

Insights

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Quick links and operators

Below, you can add the most commonly used modules, hubs, and databases to quickly operate your product workspace.

Databases

Benchmark

Insights

Interviews