Metrics

Name	Stage	Status	Type	Upd. Units	Units Value
CTR on personalized marketing messages	⓪ Awareness	Active	Product	15%	Percentage (%)
Participation rates in events and Q&A sessions	⓪ Awareness	Active	Product	200	Number of participants
Sales trends and customer interaction data	⓪ Awareness	Active	Product	$150,000	USD ($)
Conversion rate from marketing campaigns to app sign-ups or purchases	① Acquisition	Active	Product	12%	Percentage (%)
Conversion rates for books on promotion	① Acquisition	Active	Product	20%	Percentage (%)
Number of active users in non-English speaking regions	② Activation	Active	Product	25,000	Number of users
Completion rate of the onboarding process	② Activation	Active	Product	85%	Percentage (%)
Number of users participating in challenges	② Activation	Active	Product	1,500	Number of users
Sales uplift during promotional periods	② Activation	Active	Product	30%	Percentage (%)
Number of books uploaded and managed per session	② Activation	Active	Product	50	Number of books
Average number of discussions per book club	② Activation	Active	Product	25	Number of discussions
Number of book clubs created and joined	② Activation	Active	Product	100	Number of book clubs
Search-to-purchase conversion rate	② Activation	Active	Product	8%	Percentage (%)
Conversion rate from recommendation to book added to a reading list.	② Activation	Active	Product	18%	Percentage (%)
Number of recommendations clicked by users	② Activation	Active	Product	10,000	Number of clicks
First-week retention rate	③ Retention	Active	Product	70%	Percentage (%)
Correlation between points accumulation and app usage frequency	③ Retention	Active	Product	0.65	Correlation coefficient
Time saved per book publishing task	③ Retention	Active	Product	2	Hours
Number of users setting new reading goals based on insights	③ Retention	Active	Product	3,000	Number of users
User engagement with the analytics dashboard	③ Retention	Active	Product	75%	Percentage of active users (%)
Average time spent on search pages	③ Retention	In progress	Product	3	Minutes
Number of users actively tracking reading progress	③ Retention	In progress	Product	20,000	Number of users
Number of points earned and redeemed by users	④ Revenue	In progress	Product	50,000	Number of points
Number of badges earned and the correlation with reading activity	④ Revenue	In progress	Product	500	Number of badges
User satisfaction ratings in localized regions	⑤ Referral	In progress	Product	4.2	Average rating (out of 5)
User satisfaction ratings for event experiences	⑤ Referral	Not started	Product	4.5	Average rating (out of 5)
Inventory turnover rate and customer satisfaction scores	⑤ Referral	Not started	Product	3.5	Average rating (out of 5)
Sync success rate across platforms	∞ NA	Not started	Product	98%	Percentage (%)
Number of users connected to external platforms	∞ NA	Active	Product	12,000	Number of users
		Not started	Internal