Name | Stage | Status | Source | Type | Upd. Units | Units Value | Upd. Date | Week 1 | Week 2 | Week 3 | Week 4 | Week 5 | Week 6 | Week N |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
⓪ Awareness | Active | Product | 15% | Percentage (%) | ||||||||||
⓪ Awareness | Active | Product | 200 | Number of participants | ||||||||||
⓪ Awareness | Active | Product | $150,000 | USD ($) | ||||||||||
① Acquisition | Active | Product | 12% | Percentage (%) | ||||||||||
① Acquisition | Active | Product | 20% | Percentage (%) | ||||||||||
② Activation | Active | Product | 25,000 | Number of users | ||||||||||
② Activation | Active | Product | 85% | Percentage (%) | ||||||||||
② Activation | Active | Product | 1,500 | Number of users | ||||||||||
② Activation | Active | Product | 30% | Percentage (%) | ||||||||||
② Activation | Active | Product | 50 | Number of books | ||||||||||
② Activation | Active | Product | 25 | Number of discussions | ||||||||||
② Activation | Active | Product | 100 | Number of book clubs | ||||||||||
② Activation | Active | Product | 8% | Percentage (%) | ||||||||||
② Activation | Active | Product | 18% | Percentage (%) | ||||||||||
② Activation | Active | Product | 10,000 | Number of clicks | ||||||||||
③ Retention | Active | Product | 70% | Percentage (%) | ||||||||||
③ Retention | Active | Product | 0.65 | Correlation coefficient | ||||||||||
③ Retention | Active | Product | 2 | Hours | ||||||||||
③ Retention | Active | Product | 3,000 | Number of users | ||||||||||
③ Retention | Active | Product | 75% | Percentage of active users (%) | ||||||||||
③ Retention | In progress | Product | 3 | Minutes | ||||||||||
③ Retention | In progress | Product | 20,000 | Number of users | ||||||||||
④ Revenue | In progress | Product | 50,000 | Number of points | ||||||||||
④ Revenue | In progress | Product | 500 | Number of badges | ||||||||||
⑤ Referral | In progress | Product | 4.2 | Average rating (out of 5) | ||||||||||
⑤ Referral | Not started | Product | 4.5 | Average rating (out of 5) | ||||||||||
⑤ Referral | Not started | Product | 3.5 | Average rating (out of 5) | ||||||||||
∞ NA | Not started | Product | 98% | Percentage (%) | ||||||||||
∞ NA | Active | Product | 12,000 | Number of users | ||||||||||
Not started | Internal |